Frisco's Mixed-Use Pipeline Tops $24B Across 38M SF as the Suburb Booms

Private real estate has long been a cornerstone of institutional portfolios, but individual investors have often had limited access to the asset class - or have had to invest through pooled funds and intermediaries.

Lightstone DIRECT offers a different approach. Accredited investors can invest directly in select real estate opportunities alongside Lightstone, a vertically integrated owner/operator with more than four decades of experience and a $12 billion real estate portfolio.

We invest 20% or more of the equity in every offering, aligning our interests with yours from day one. Our in-house team oversees acquisitions, asset management, and investment execution, with property operations managed by Lightstone and, where appropriate, experienced third-party operators.

No blind funds. No intermediaries. Just direct partnership.

Accredited Investors only. $100k minimum investment.

Explore Opportunities

^{This communication is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any such offer or solicitation will be made exclusively through the definitive offering documents. All investments involve risk of loss, including the potential loss of principal. Past performance is not a guarantee of future results. Any targeted returns or projections are forward-looking statements, are based on current assumptions, and are not guarantees of future performance. Actual results may differ materially.}

Frisco's climb from North Texas farmland to corporate magnet now carries a mixed-use development pipeline worth at least $24B, one of the largest suburban build-outs in the country.

By the numbers: According to a Real Deal analysis, Frisco has at least $24B of mixed-use projects moving toward construction, totaling roughly 38M SF of office, retail and multifamily. The city counted under 2,000 residents in the 1980s and now tops 245,000.

The anchor project: Fields Frisco is the largest piece, a $10B, 2,545-acre joint venture between Karahan Companies and Hunt Realty. It already holds the PGA of America headquarters, the $500M Omni PGA Frisco Resort and the coming Universal Kids Resort.

The retail layer: Inside Fields, the $800M, 55-acre Fields West leads with retail, while JVP Development's $3B, 112-acre The Mix targets a 2028 first phase. The city has pledged up to $113M in performance-tied incentives to The Mix.

Sports anchors a district: Council approved up to $5M for a district around Toyota Stadium, home of FC Dallas, pairing a $215M stadium renovation with a 250-key hotel, a 15,000 SF convention center and 30,000 SF of retail.

Why companies keep coming: The Frisco Chamber said 24 companies were weighing a move or expansion in April, and 60% to 70% arrived without incentives. Corporate relocations, not subsidies, drive most of the demand.

Suburban scale, big-city ambition: Frisco is betting that entertainment, sports and corporate headquarters can carry a $24B pipeline through a higher-rate market. For investors, the blend of private capital and performance-tied public money makes the suburb one of Texas's clearest growth stories into 2028.

Houston's apartment market is approaching a long-awaited supply reset after a historic wave of construction, but a meaningful recovery has yet to take hold.